Email Signatures – You’re in marketing, for God’s sake!
I know it’s basically a personality flaw, but I find myself with a number of pet peeves. One of these pet peeves is people that drive in the passing lane without any thought of how that affects all the lawbreakers and potential speeders lined up behind them. They seem to be so self-centered as to not even think about the loss of productivity that they are causing to the world.
Another pet peeve I have is when people do not have their contact info in the signature or their email and especially bugs me when an employee of an Advertising Agency or Marketing company is the one that doesn’t bother to include that info. For God’s sake, your business is all about communication and you force people to go to other places to find your phone number and address. It’s not that difficult to include that stuff in your email. A simple oversight like that can even turn off a client and create the impression that your company doesn’t know what’s its doing. It can cause the loss of business to your company.
What is an email signature?
An email signature is information that automatically populates an email. Usually, it’s information like name, address, contact info and sometimes a company logo or even a saying of some type. It’s pretty much anything you want to add to your emails.
Different signatures for different emails
If you’re not a computer-savvy person, you can always hire someone to add this for you, but to be honest, it’s not really that tough. I’ll go through the steps for adding a signature to your email software so that it automatically adds your contact info to each and every email that you sent out. You can even add multiple emails that you can choose from for specific emails you send out. That’s what I do. I have several different emails signatures that I use depending on whom I’m communicating with.
If you don’t know me, I’m a commercial photographer here in Pittsburgh and I mostly like to shoot three different types of subject matter, food and environmental portraits. I also shoot model and business headshots, but that’s kind of a distraction to what I do most. So, when I communicate with someone via email and then when I think the person I’m emailing would most interested in “people photography”, I choose a my “people signature” and the same goes for food photography. And since I’m a photographer, I go a step farther and add a photo to the signature that is specific to the subject of the email.
The information that changes
Since I primarily do two types of photography, People and food, I have two primary signatures to match those specialties. Here is the people signature.
It starts with an open line with nothing in it. That allows me to finish the last line of my email without having to bother hitting the return key. I usually end most emails with something like “thanks”, so there is a blank line (space) and then my name, followed by another blank line, my company name and address, another bland line and my phone numbers, another blank line and them my email address and company URL. After that, and since I’m a photographer, I embed a composite photo. That’s pretty much all the info anyone needs to get back to me or even to ship me a package.
My “food photography” signature is a bit different. Since I have a separate webpage dedicated to food photography, the URL, email address, and photo change. See Below.
Steps to make your own email signature
1. If you’re going to want to add your logo, you’ll want to have a graphic designer create and or size the logo to a manageable size. You don’t want to go too large. In fact, I’m experimenting with the size of the photos I’ve added to my signature. They might be a bit too large and I plan to experiment. If you need a good freelance graphic designer for this task, you might want to check out the Pittsburgh Creative Directory.
2. This set of instructions is for a Mac so If you’re on a pc, then good luck! :o) Open your email program and go to your toolbar at the top of the monitor and select “mail/preferences”. A dialog box will appear and you’ll want to select the “Signatures” (A) menu option available at the top of the box. Next, you’ll want to hit the “+” button (B) but before you do that, make sure that you’ve selected that correct “email client” (C). At this point, you will be prompted to name the signature (D)
3. Simply add the info you want to include and if you want a photo or graphic, you can simply drag and drop it where you want it to appear. There is no “save” button so you can open a new email to send and see what your new signature look like. If you’re like me, you’ll want to tweak it a few times to get it just right.
That’s it! Now you don’t have any excuse. Go ahead and make a signature that will help people more easily get in touch with you when they need to. It’s that simple! And now that I’ve saved that pet peeve, I’ll go on to my next one, making sure that everyone at the Peters Township rec center stays on the proper side of the track, while walking. Given enough time, I’ll make the world perfect yet!