Eric Vaughn Bowermaster

Photo

Principle / Creative Director

Pittsburgh

Manager, Marketing Communications
Data Science Automation – October 2013 – Present

Recruited to provide the necessary leadership and mentoring needed to position, market, and grow sales and brand awareness. Provide day-to-day expertise in website design and management, SEO, content development, data analysis, and digital and traditional marketing campaigns. Responsible for all graphic design services.

Principal / Creative Director
Vaughn Creative Group – March 2003 – October 2013

Owner and operator of a full-service marketing communications firm headquartered in downtown Pittsburgh. Manage a team of designers, writers, and programmers to provide clients solutions to their marketing communication challenges through traditional communication vehicles and new media.

Creative Director
Eaton Corporation – June 1997 – March 2003

Promoted to start an internal creative agency with the overarching goal of consistently managing the corporate graphic and identity standards while reducing the annual communications spending by 2.5 million dollars. Hired and trained creative staff to support all levels of management within the organization.

Creative / Marketing Director
Eaton Corporation – September 1994 – June 1997

Recruited to design, build, and implement a marketing department for the new engineering services division. Developed sales collateral and divisional website and assisted with industry analysis, trending, and reporting.

Skills

  • advertising
  • Communications
  • digital marketing
  • graphic design
  • marketing
  • Planning
  • SEM
  • SEO
  • strategy
  • Video Production
  • web design
  • Art Director
  • Updated 2 months ago