Alicia Landrio

ALICIA LANDRIO
Copywriter / Contributing Writer

Pittsburgh, PA
Alicialandrio@gmail.com
7247614875

Summary
Detail-oriented Copywriter with 4 years of proven experience delivering clear and compelling copy for a content marketing agency. Strong sense of customer focus and commercial know-how to create highly targeted sales letters, email sequences, landing pages, and marketing campaign materials. Creative and driven to define and lead the development of new products and services to meet customer demands. Proficient in Microsoft Office
Authorized to work in the US for any employer

Work Experience

Copywriter / Contributing Writer
CopyPress
Online
April 2015 to Present
• Create content for hundreds of clients, convert traffic into sales through call to action, and ensure the clients’ content marketing efforts are conquered.
• Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.
• Develop editorial storytelling that aligns with the seasonal collection theme and trends for monthly catalogs, direct mail strategies and monthly home page updates, custom landing pages & social platforms.
• Ability to handle situations, exercise sound judgment and work independently to achieve objectives in a fast-paced environment.

Director of Marketing & Communications
CVL Gunworks, LLC – Pittsburgh, PA
November 2016 to January 2019
• Design and implement business operations through creative marketing initiatives that promote the company’s culture and vision.
• Create and maintain company website as well as Etsy account, SEO management, client and customer relations, create and implement marketing campaigns, design all business solutions, and inventory management.
• Conduct market research and maintain industry knowledge to determine consumer habits and trends.
• Identify new materials and concepts which increased areas of opportunity and overall sales.
Freelance Journalist at ENR Weekly
BNP Media – Chicago, IL
August 2018 to August 2018
• Crafted five scholarly articles of the largest contractors and design firms in the U.S. by conducting research, interviewing top level contractors, and reading press releases.
• Highlighted the winners’ design and construction based on legal, financial, regulatory safety, environmental, management, corporate and labor issues.

Contributing Writer
Dot Com Women – Work at Home
May 2018 to June 2018
How to Style Your Favorite Casual Items for the Office
• Promotional campaign for shoe retailer Russell’s Justin Boots.
• “Dress for the job you want, not the job you have.” True, but dressing for work can be challenging. Whether it’s your attitude, the weather, or how many tacos you had last night, it’s fair to say that everyone has one major goal when getting dressed in the morning: comfort. So, ladies, how do we find a way to bring our favorite casual pieces to the office?”
o http://www.dotcomwomen.com/beauty/how-to-style-your-favorite-casual-fashion-items-for-the-office/25590/

Executive Assistant
Tabanero Hot Sauce, Inc – Boca Raton, FL
July 2013 to February 2015
• Played dual roles as an assistant to the CEO, as well as administrative duties.
• As assistant to the CEO, I drafted meeting agendas, supplied materials and executed follow-up for meetings and team conferences; made travel and business meeting arrangements; and marketing duties such as created new outlets for the product to be sold on websites such as Etsy and Amazon which resulted in higher sales and productivity.
• Administrative duties included answering phone calls, managing schedules, and providing customer service to our clients.

Contributing Writer
Maniac Magazine – Pittsburgh, PA March 2013 to April 2013
Piatt Properties in the Heart of Pittsburgh
• Freelance article showcasing recent innovations and extravagant property ventures developed by an established investment company.
• The company’s decision to add luxury real estate to their massive portfolio resulted in a cultural shift that catered to a younger, professional market.
• Interviewed employees of the company’s properties, their residents, as well as top-level executives from the parent company.
o https://issuu.com/maniacmagazine/docs/march_april_issue_small/16

Freelance Journalist
Pittsburgh City Paper – Pittsburgh, PA
May 2012 to June 2012
Indie Fashion Designers Go Pop-up in Lawrenceville
• Freelance article promoting Pittsburgh’s first pop up shop. Interviewed local fashion designers who teamed up to create the event.
o https://www.pghcitypaper.com/pittsburgh/indie-fashion-designers-go-pop-up-in-lawrenceville/Content?oid=1526566

Writing Intern
EFM Magazine – Work at Home
January 2009 to June 2009
Economy Squashes High Fashion
• Freelance article covering the effect of the financial crisis of 2008 had on the fashion industry and consumer behavior.
Fashion Stats
• Freelance article that looked beyond the “glamorous” lifestyle of working in the fashion industry and provides research on topics such as salaries, work hours, travel, and competition.

Education
Bachelor’s in Fashion Merchandising
Kent State University – Akron, OH

Skills

• Copywriting
• Technical Writing
• Content Creation
• Advertising
• SEO
• Research
• Product Marketing
• Marketing
• Editing
• Ecommerce
• Inventory Management
• Office Skills
• Data Analysis
• Written Communication
• Writing, Email, Website, Journalism, Copy Writing

Links

Portfolio
https://aliciakrupa7.journoportfolio.com/

Linkedin
https://www.linkedin.com/in/alicia-landrio-738b86112/

Publications

ENR WEEKLY / BNP MEDIA MIDWEST’S 2018 BEST PROJECTS
August 2018
• Crafted five scholarly articles of the largest contractors and design firms in the U.S. by conducting research, interviewing top level contractors, and reading press releases.
• Highlighted the winners’ design and construction based on legal, financial, regulatory safety, environmental, management, corporate and labor issues.

ENR Midwest’s 2018 Best Projects Health Care: Fred & Pamela Buffett Cancer Center
https://www.enr.com/articles/45882-health-care-fred-pamela-buffett-cancer-center
ENR Midwest’s 2018 Best Projects Green Projects: Sunset Ridge School
https://www.enr.com/articles/45879-green-projects-sunset-ridge-school

ENR Midwest’s 2018 Best Projects Green Projects: Messer Construction Co.
Corporate Support Office
https://www.enr.com/articles/45880-green-projects-messer-construction-co-corporate-support-office
ENR Midwest’s 2018 Best Projects Interior Design/Tenant Improvement: Mead Johnson Nutrition Headquarters
https://www.enr.com/articles/45881-interior-designtenant-improvement-mead-johnson-nutritionheadquarters
ENR Midwest’s 2018 Best Projects Green Projects: Sunset Ridge School
https://www.enr.com/articles/45879-green-projects-sunset-ridge-school

ENR Midwest’s 2018 Best Projects Landscape/Urban Development: Nicollet Mall Redesign and Reconstruction
https://www.enr.com/articles/45891-landscapeurban-development-nicollet-mall-redesign-andreconstruction

HSN PRODUCT DESCRIPTION WRITING PROJECT
• This project involved creating title tag and body content / descriptions for category level pages.
• Create content for hundreds of clients, convert traffic into sales through call to action, and ensure the clients’ content marketing efforts are conquered.
• Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.

• Develop editorial storytelling that aligns with the seasonal collection theme and trends for monthly catalogs, direct mail strategies and monthly home page updates, custom landing pages & social platforms.
• Problem: Lack of body copy of category level pages
• GOAL: ATTRACT ATTENTION, EDUCATE/INFORM, GENERATE SALES

Brighten up Your Home With Handcrafted Collectible Lighting
https://www.hsn.com/shop/collectible-lighting/co0135

Create an Elegant, Sophisticated Home Office With White Printers
https://www.hsn.com/shop/white-printers/ec0454-5350

Boost Your Mobility With a Samsung Galaxy Tablet
https://www.hsn.com/online-shopping/samsung-galaxy-tablet

Step Up Your Photography Game With a High-Tech Black DSLR Camera
https://www.hsn.com/shop/black-dslr-cameras/ec0410-5335

Elevate Your Style With Colored Diamond Sterling Silver Rings
https://www.hsn.com/online-shopping/colored-diamond-sterling-silver-ring

Liven-Up Your Style With Exotic, Vibrantly Colored Gemstone Princess Rings https://www.hsn.com/online-shopping/gemstone-princess-ring

Shine Bright With Diamond Jewelry
https://www.hsn.com/shop/diamond/4395

Give Your Beauty Routine a Makeover With Minis Beauty Products
https://www.hsn.com/shop/minis-beauty/bs-17092

Spark Your Child’s Imagination With Educational Arts & Crafts For Kids
https://www.hsn.com/shop/arts-and-crafts/ty0006

Step-Up Your Jewelry Collection With Timeless Black Diamond Necklaces
https://www.hsn.com/shop/black-diamond-necklaces/j00157-5335-4395

Create a Signature Style With Classic Pearl Earrings
https://www.hsn.com/shop/pearl-earrings/j00138-4442

Make a Statement in Versatile Cubic Zirconia Earrings
https://www.hsn.com/shop/cubic-zirconia-earrings/j00138-10668

Stock Your Closet With Nearly Nude Leggings
https://www.hsn.com/shop/nearly-nude-legging-womens-pants/fa0114-11900-17901

Add Volume to Your Wardrobe With Slinky® Brand Palazzo Pants
https://www.hsn.com/shop/slinky-brand-palazzo-womens-pants/fa0114-107-9030

Expand Your Athleisure Wear Style With Rhonda Shear Leggings
https://www.hsn.com/shop/rhonda-shear-legging-womens-pants/fa0114-104-17901

Add Versatility to Your Wardrobe With Slinky Brand Red Tunics Sets
https://www.hsn.com/shop/slinky-brand-red-tunics-sets/fa0021-107-5348-17915

Create Feminine Silhouettes With Diane Gilman Pencil Skirts
https://www.hsn.com/shop/diane-gilman-pencil-skirts/fa0115-88-17905

Put Your Best Foot Forward With BearPaw Booties
https://www.hsn.com/shop/bearpaw-black-bootie-womens-boots/fa0046-12370-5335-17835

Upgrade Your Home Office With Modern, Sophisticated Black Printers
https://www.hsn.com/shop/black-printers/ec0454-5335

Create a Signature Look That Shines With Delicate, Handcrafted Ottoman Silver Collection Beautiful Jewelry
https://www.hsn.com/online-shopping/ottoman-silver-collection-beautiful-jewelry

Leather Jackets for Every Style
https://www.hsn.com/online-shopping/leather-jacket

Upgrade Your Everyday Basics With an Asymmetrical Hem Top
https://www.hsn.com/online-shopping/asymmetrical-hem-top

Add Updated Elegance to Your Decor With Collectible Crystal and China
https://www.hsn.com/shop/collectible-crystal-and-china/co0136

Keep Your Carpet Looking Fresh & New
https://www.hsn.com/online-shopping/deep-carpet-cleaner

Brighten Up Your Wardrobe With a Handcrafted Turquoise Chic
https://www.hsn.com/online-shopping/turquoise-chic-bracelet

UPCOUNSEL LEGAL REWRITES
• Edit content from 10,000 words to 750
• Create an article that the average person can understand
• Avoid hard to comprehend legal jargon

Corporate Governance Law: Everything You Need To Know
https://www.upcounsel.com/corporate-governance-law
Types of Stockholders: Everything You Need to Know
https://www.upcounsel.com/types-of-stockholders

New York Cooperative Corporations Law
https://www.upcounsel.com/new-york-cooperative-corporations-law

Nebraska Business Tax
https://www.upcounsel.com/nebraska-business-tax

Manufacturing Defect Definition
https://www.upcounsel.com/manufacturing-defect-definition

California Limited Partnership
https://www.upcounsel.com/california-limited-partnership

New Jersey Professional Service Corporation Act
https://www.upcounsel.com/new-jersey-professional-servicecorporation-act

Maryland Consumer Protection Act
https://www.upcounsel.com/maryland-consumer-protection-act

What Is Conclusion on Consideration of Contract Law?
https://www.upcounsel.com/conclusion-on-consideration-ofcontract-law

Delaware Small Business Start-up Guide and Resource Book
https://www.upcounsel.com/delaware-small-business-start-upguide-and-resource-book

What Is the Device or Process for Which a Patent Is Granted? https://www.upcounsel.com/device-or-process-for-which-a-patentis-granted

1099 Status: Everything You Need to Know
https://www.upcounsel.com/1099-status

Law Firm Partnership Agreement
https://www.upcounsel.com/law-firm-partnership-agreement

Franchise Deductible
https://www.upcounsel.com/franchise-deductible

LLC Board of Directors
https://www.upcounsel.com/llc-board-of-directors

Account Organizer LLC: Everything You Need to Know
https://www.upcounsel.com/account-organizer-llc

What Is An Illinois Trademark Search?
https://www.upcounsel.com/illinois-trademark-search

Non-Compete Agreement Enforceability In Massachusetts
https://www.upcounsel.com/non-compete-agreementenforceability-massachusetts

NJ S Corp Tax
https://www.upcounsel.com/nj-s-corp-tax

Freelance Journalist / Contributing Writer – Online & Print
How to Style Your Favorite Casual Fashion Items for the Office
• Promotional campaign for shoe retailer Russell’s Justin Boots.
• http://www.dotcomwomen.com/beauty/how-to-style-your-favorite-casual-fashion-items-for-the-office/25590/
Indie Fashion Designers Go Pop-up in Lawrenceville
• Freelance article promoting Pittsburgh’s first pop up shop. Interviewed local fashion designers who teamed up to create the event.
• https://www.pghcitypaper.com/pittsburgh/indie-fashion-designers-go-pop-up-in-lawrenceville/Content?oid=1526566
Piatt Properties in the Heart of Pittsburgh
• Freelance article showcasing recent innovations and extravagant property ventures developed by an established investment company.
• The company’s decision to add luxury real estate to their massive portfolio resulted in a cultural shift that catered to a younger, professional market.
• Interviewed employees of the company’s properties, their residents, as well as top-level executives from the parent company.
• https://issuu.com/maniacmagazine/docs/march_april_issue_small/16
Economy Squashes High Fashion
• Freelance article covering the effect of the financial crisis of 2008 had on the fashion industry and consumer behavior.
• https://d2jt48ltdp5cjc.cloudfront.net/users/61413/uploads/dc0f2467-d4da-4a2b-9951-122d0c3b01ae.pdf
Fashion Stats
• Freelance article that looked beyond the “glamorous” lifestyle of working in the fashion industry and provides research on topics such as salaries, work hours, travel, and competition.
• https://d2jt48ltdp5cjc.cloudfront.net/users/61413/uploads/10594466-18b8-4228-9a92-3c21c4cf06f3.pdf

  • Art Director, Graphic Designer
  • Updated 2 months ago